Driver Scorecards – Essential to successful fleet safety programs

Every year, an estimated 20 percent of all fleet vehicles are involved in accidents according to the National Association of Fleet Administrators (NAFA).

The direct and indirect costs of these accidents are huge. The reality is that most accidents are avoidable and better safety management can reduce the risks significantly – often by as much as 50 percent.

It all comes down to driver behavior

Fleet safety is all about reducing risk by reinforcing safe driving behavior.

Fleet managers that have limited or no visibility into their drivers’ behavior, cannot address or mitigate the issues and cannot deal effectively with at-risk drivers. This lack of visibility directly impacts their risk factors, safety records and operating costs.

To understand and influence driver behavior, you need to be able to measure it.


Driver scoring and monitoring

Of all the standard fleet safety components, driver monitoring and the ability to easily score driver behavior are of utmost importance. Scorecards can be a very compelling mode of behavior modification. Automatic and real-time access to driver scoring results provides the information required to give constructive feedback to drivers, reward safe driving behavior and provide the requisite coaching for any unsafe activity.

Real-time driver scoring provides fleet managers with a score based on specific corporate criteria, such as for example maximum speed limits.  All drivers are subject to speeding occasionally, however at-risk behavior such as repeated speeding and hard-braking violations need to be tracked and flagged automatically. Driver scoring data is usually presented in real-time and user-friendly formats, making it easy for managers to access the required information anytime. Driving patterns can typically be identified for both behavior and location.

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Evolution of driver score cards

Today’s driver scorecards have evolved significantly from yesterday’s manual and subjective processes. Scoring a driver typically used to mean that someone assessed their performance and manually logged the required data. Often these score carding methods were not considered effective by many fleet managers.

Today’s technologies have enabled real-time tracking of scorecard information and monitoring of key performance indicators (KPIs). With on-board computing and wireless communications, managers can now have immediate visibility into driver behavior and can gather objective data proactively to reward and coach drivers as appropriate.

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